Thursday, July 24, 2008

Transmogrify Pesky Stomach Fat Into Gold!

How perfectly lovely that the first "sponsored ads" that popped up as I perused Arthur Waite's Collectanea Chemica under Forgotten Books/Google Books were for oil management systems, potassium permangate by the pound and only secondarily for tarot and mastery of the astral plane. Woo. And pyrotechnic supplies. Woo. And, of course, how to lose stomach fat. I think stomach fat ads are guaranteed to pop up regardless of the subject. Woo. Although as the early pages of the Hermetic Tracts concern themselves with the Alkahest and the superiority of human urine above all others for alchemical purposes (good as then there's no need to go bothering any other beasts for some), well, I suppose fat reduction and colon cleansing ads are just possibly appropriate...woo woo.

And of course, a peek into The Corpus Hermeticum yields ads for spiritual guidance, and Hermes boutiques. Woo.

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